The PTA communications leader helps PTA members and the general public understand that PTA
Positively impacts the lives of all children and families; and
Is a relevant, inclusive, influential volunteer-powered association working for the well-being of children and youth.
Ensuring Quality Communications:
Make sure that all publications material is cleared with the principal and PTA president prior to publication or posting.
Principal is responsible for the accuracy of school information and compliance with the State Education Code and school district policy.
PTA president is responsible for the accuracy of PTA information and compliance with PTA policies.
Use the PTA logo in all communications.
Abide by copyright laws and republish articles and art in an ethical manner.
Do not include photographs of or specific information (names, class, email, address, etc.) about adults or students without written permission.
Keep your message brief and to the point.
Create visually interesting communications with careful use of photographs, bullets, quotes, charts, and graphics.
Date all materials.
Have 2-3 people other than the author proofread prior to publishing or posting.
Arrange for translation services.
A successful PTA communications plan should:
Adhere to PTA noncommercial, nonpartisan and nonsectarian policies.
Inform every family in the school of the aims and accomplishments of the PTA.
Encourage and highlight attendance at PTA meetings and family engagement in PTA projects and activities.
Foster cooperation with the school in keeping parents informed about school functions, regulations and/or procedures on child-related issues.
Inform the community about PTA activities and school functions.
Express appreciation to those participating in or contributing to programs.
Tackle barriers such as language and culture.
Give a regular communications report to your PTA.
Use PTA publications to promote PTA events and share information.
Maintain an up-to-date website.
Use social media to communicate with members.
Encourage officers and chairmen to contribute short articles and reports for the newsletter, website, or social media site.
Provide media releases as requested.